# Introduction Welcome to the **Hatch Apps Operating Playbook**. We use this as a single source of truth for our company. As a remote-first team, it’s important to keep everything well documented to drive transparency and scalability. We believe in transparency which is why we make it publicly visible. We have 1 North Star metric: Revenue, measured in ARR (annual recurring revenue). Everything outlined in this playbook is meant to drive and optimize this metric. We update the playbook weekly. If you have any questions or change requests, reach out to Param Jaggi via Slack or email at