Inbound Leads
We receive inbound leads in 2 ways:
An individual signs up for the self-service platform and starts a 14 day free trial. Note that if they automatically convert into a customer without the 14 day free trial, they are passed to Account Management.
An individual emails the sales line at [email protected].
The sales process detailed below is for a 14 day sales cycle.
Send an Introduction email (template below) within 1 hour of sign up or email.
Introduction meeting of 30 minutes. Before this meeting, send a calendar invite with a detailed agenda to keep things structure. Every person is different so use any style and cadence you feel comfortable with. Here is the general structure:
2 minutes doing introductions and building rapport.
10 minutes asking questions about the company overview, lead's role, what they want to build, key stakeholders, budget, no-code strategy, and more. The key here is to keep the lead talking and see where the conversation goes naturally: they will tell you what's important to them.
10 minutes doing a demo.
5 minutes establishing next steps and buying process.
At the end of the call, say: "I've really enjoyed this conversation and getting to know you. I'm going to ask my manager for a one-time exception to give you guys $1,000 in marketplace credits. I'll follow up in a few hours."
Follow up email (template below) within 3 hours of meeting.
Answer any questions via email.
Send 14-day email for final conversion. If they do not convert, place their email into the "Marketing Emails" sheet in the CRM.
Subject Line: Hatch Apps: Introduction
Body:
[First Name],
My name is [Your First Name] and I'm on the sales team at Hatch Apps! I saw you signed up for our platform earlier today. I wanted to reach out to personally introduce myself and see how I can help.
I'd love to find a time to meet to learn more about what you're looking to build and to give you a personalized tour of the platform. Let me know how the next couple of days look for a 30 minute meeting. I'll send a calendar invite with a video link once we confirm.
Best,
[Your First Name]
Subject Line: Hatch Apps: Follow Up
Body:
[First Name],
It was great meeting you earlier today and I'm really excited to potentially work together.
As a quick follow up, I was able to get a $1,000 in marketplace credits approved if you sign on as a paid customer by [Insert Date]. To upgrade, click on the free trial button on the top navigation bar and you'll be directed to a payment screen.
Let me know if you have any questions! Happy to answer them via email and loop in any team members as well.
Best,
[Your First Name]
Subject Line: Hatch Apps: Trial Ending
Body:
[First Name],
I wanted to reach out as I saw your 14 day free trial is coming to an end. Anything I can help answer about our platform?
In case it's helpful, our team has made an App Development Calculator that details building software the traditional way.
Best,
[Your First Name]
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