Inbound Leads

We receive inbound leads in 2 ways:

1. An individual signs up for the self-service platform and starts a 14 day free trial. Note that if they automatically convert into a customer without the 14 day free trial, they are passed to Account Management.

2. An individual emails the sales line at [e-mail].

The sales process detailed below is for a 14 day sales cycle.

1. Send an Introduction email (template below) within 1 hour of sign up or email.

2. Introduction meeting of 30 minutes. Before this meeting, send a calendar invite with a detailed agenda to keep things structure. Every person is different so use any style and cadence you feel comfortable with. Here is the general structure:

   1. 2 minutes doing introductions and building rapport.

   2. 10 minutes asking questions about the company overview, lead's role, what they want to build, key stakeholders, budget, no-code strategy, and more. The key here is to keep the lead talking and see where the conversation goes naturally: they will tell you what's important to them.

   3. 10 minutes doing a demo.

   4. 5 minutes establishing next steps and buying process.

   5. At the end of the call, say: "I've really enjoyed this conversation and getting to know you. I'm going to ask my manager for a one-time exception to give you guys $1,000 in marketplace credits. I'll follow up in a few hours."

3. Follow up email (template below) within 3 hours of meeting.

4. Answer any questions via email.

5. Send 14-day email for final conversion. If they do not convert, place their email into the "Marketing Emails" sheet in the CRM.

Subject Line: Hatch Apps: Introduction

Body:

[First Name],

My name is [Your First Name] and I'm on the sales team at Hatch Apps! I saw you signed up for our platform earlier today. I wanted to reach out to personally introduce myself and see how I can help.

I'd love to find a time to meet to learn more about what you're looking to build and to give you a personalized tour of the platform. Let me know how the next couple of days look for a 30 minute meeting. I'll send a calendar invite with a video link once we confirm.

Best,

[Your First Name]

Subject Line: Hatch Apps: Follow Up

Body:

[First Name],

It was great meeting you earlier today and I'm really excited to potentially work together.

As a quick follow up, I was able to get a $1,000 in marketplace credits approved if you sign on as a paid customer by [Insert Date]. To upgrade, click on the free trial button on the top navigation bar and you'll be directed to a payment screen.

Let me know if you have any questions! Happy to answer them via email and loop in any team members as well.

Best,

[Your First Name]

Subject Line: Hatch Apps: Trial Ending

Body:

[First Name],

I wanted to reach out as I saw your 14 day free trial is coming to an end. Anything I can help answer about our platform?

In case it's helpful, our team has made an App Development Calculator that details building software the traditional way.

Best,

[Your First Name]